Luggage Statistics [2024]: Consumer, Product & Growth Data

Key Baggage Statistics

• In 2020, baggage retail gross sales within the US dropped 59% resulting from pandemic journey bans.
• The worldwide baggage market is anticipated to exceed pre-pandemic progress in 2024.
• Samsonite remains to be by far the most important baggage model, with over $2.9 billion in income in 2022.
• Regardless of Samsonite’s market domination, Away Journey has nearly double the web search curiosity.
• The typical carry-on suitcase weighs 7.6 lbs and has 40.3 L of quantity.
• The typical checked suitcase weighs 10.4 lbs and has 91.2 L of quantity.
• The July Carry-On Light was the lightest suitcase in our evaluation, weighing simply 3.9 lbs.
• At $1430, the RIMOWA Original Cabin was the costliest suitcase in our evaluation.
• The international locations with the very best web search curiosity in baggage are rich island nations like Singapore, the UK, and New Zealand.
• Contained in the US, coastal states have a lot increased search curiosity in baggage, and Hawaii is the chief by far.

Baggage Market Statistics

Extra individuals are touring than ever earlier than, and, regardless of COVID-19 setbacks, the journey business as an entire has been rising quickly over the previous decade. Baggage isn’t any exception to that.

Within the wake of COVID-19 and the emergence of a number of startup baggage manufacturers, the market is regularly altering. Listed below are the important thing statistics for understanding the baggage market.

US Baggage Retail Gross sales Over Time

From 2010 to 2019, US baggage retail gross sales elevated by almost 130% in accordance with Statista. This progress was pushed by extra individuals touring mixed with innovation within the business and extra targeted advertising and marketing on-line and in social media.

The chart and desk under present the full retail gross sales for baggage within the US from 2010 to 2021.

From 2019 to 2020, COVID journey bans triggered a 59% drop in US baggage retail gross sales. By 2021, baggage gross sales had returned to 85% of pre-pandemic ranges in the USA.

International Baggage Market Measurement Forecast

In 2022, the worldwide baggage market was valued at $17.6 Billion, in accordance with Statista.

The chart under reveals the previous and forecasted progress of the baggage market worldwide, from 2017 to 2025.

Whereas the worldwide baggage market was nonetheless far under pre-pandemic ranges in 2022, it’s anticipated to surpass these ranges by the top of 2024. From 2019 to 2029, researchers at Mordor Intelligence predict a 7.2% compound annual progress fee within the baggage business.

Extra individuals are touring all over the world, and we are able to solely count on that development to proceed. That’s excellent news for each established baggage manufacturers and newer startups within the enterprise.

Within the years and months main as much as COVID-19, a number of new manufacturers emerged within the baggage and journey gear area.

Whereas the pandemic was a difficult time for brand spanking new journey manufacturers, those who did handle to outlive (Beis, Monos, July, and others) will possible expertise important progress within the coming years as the baggage business as an entire continues to develop quickly.

Baggage Search Curiosity by Month

Whereas the seasonal tendencies in baggage gross sales and search curiosity are usually not as hanging as for backpacks (that are most in demand at “back-to-school” season), there positively are yearly-repeating patterns.

The desk under reveals US search curiosity within the time period “baggage” by month from January 2021 to December 2023 in accordance with Google Trends.

The sample within the chart above reveals that yearly there are two spikes in search curiosity for baggage.

The primary is a gradual ramp-up by way of the spring that peaks in July. Summer season is the season that universally sees probably the most journey, and this development displays that. As college summer season holidays begin, individuals are searching for baggage to gear up for journeys.

The second spike is within the vacation season, particularly Black Friday Weekend. That is probably the most worthwhile time of yr for a lot of shopper items industries, so it’s no shock that individuals are extra enthusiastic about baggage throughout this time.

Baggage Model Statistics

For a lot of a long time, baggage was a reasonably steady, not notably thrilling product vary. A number of huge manufacturers dominated the enterprise, and folks knew what to anticipate from these manufacturers and their merchandise. Baggage was boring, a device to perform a job.

Issues began to alter within the years from 2012 to 2020, as just a few startup manufacturers started shaking issues up in baggage. Away, based in 2015, made an enormous splash with a brand new line of suitcases designed to be trendy and thrilling, a really outstanding social media presence, and a sequence of well-placed superstar endorsements.

Extra new startups adopted swimsuit, and whereas every took a barely completely different method, all of them shared just a few necessary rules: consideration to model, a deal with journey experiences quite than simply practical merchandise, sturdy web advertising and marketing, and direct-to-consumer fashions that disbursed with the necessity for contracts with massive retailer shops.

The panorama of the baggage business seems to be very completely different now. Whereas the previous gamers like Samsonite, American Tourister, and Travelpro are nonetheless there, a number of of the newer manufacturers have gained a severe foothold out there.

High Baggage Manufacturers by Search Quantity

One strategy to examine the top luggage brands is by web search quantity. Whereas this isn’t an ideal metric for income or variety of suitcases bought, it’s an correct strategy to gauge the curiosity and model consciousness of a specific model.

I did an in-depth Google search evaluation to seek out the manufacturers with the very best search quantity on Google. As a result of some model names are widespread phrases (Away), and plenty of manufacturers promote extra than simply baggage, I analyzed search phrases that included the phrase “baggage” (for instance: “Away Baggage” and “Samsonite Baggage”).

The desk under reveals the highest 20 baggage manufacturers rated by month-to-month Google search quantity in accordance with Similarweb.

Away Luggage has the very best web search quantity by far. This model has poured super effort and assets into advertising and marketing and model consciousness, and that effort has clearly paid off.

Away’s income in 2022 was $231.8 million. Samsonite’s income reached $2.9 billion in the identical yr in accordance with Samsonite’s Annual Results Announcement—over 10 occasions as a lot as Away.

These statistics spotlight the truth that, whereas web advertising and marketing and search quantity are necessary, they aren’t the one means for a model to achieve success. Away’s web and social media presence blows Samsonite out of the water, however Samsonite is dominant in gross sales due to its near-ubiquitous presence in retail shops all over the world.

Whereas new manufacturers are beginning to make a big effect on the baggage business, Samsonite isn’t going wherever quickly.

Carry-On Baggage Statistics

Carry-on luggage is designed to slot in the overhead bin of an airplane. We analyzed the amount, weight, and worth of the 96 carry-on suitcases at the moment in our baggage database.

Carry-On Baggage Quantity

Carry-on baggage has to suit inside very strict measurement limits, and most of the people search for baggage that’s near these limits to allow them to have probably the most packing area. The result’s that the volumes of carry-on suitcases are very concentrated proper round 40 L.

The typical carry-on suitcase has 40.3 L of quantity, and 68% of carry-ons are between 34.6 L and 46 L. Suitcases on the decrease finish of this vary are compact, light-weight suitcases for international travel. Suitcases on the higher finish of this vary are designed to maximise area on home flights which have extra beneficiant measurement limits.

Many bigger carry-on suitcases obtain increased volumes with zippered enlargement. Meaning they are often compressed for journeys with tighter airline measurement restrictions.

Carry-On Baggage Weight

Weight is a crucial issue for carry-on baggage. Lightweight carry-on luggage shall be simpler to raise into the overhead bin and simpler to maintain inside airline weight restrictions.

The typical weight for carry-on suitcases is 7.6 lbs, and 68% of carry-ons are between 6 lbs and 9.2 lbs. The lightest carry-on in our database is the July Carry-On Light. At 3.9 lbs, it is just barely over half of the common weight.

Carry-On Baggage Value

Value is a crucial metric when evaluating rolling carry-on luggage. The carry-ons in our database cowl a variety of worth ranges, from ultra-budget to ultra-luxury.

The typical MSRP of the carry-ons we analyzed was $351.09. The median was considerably decrease, at $299.99. This means that the info is right-skewed, which means there’s a a lot bigger variety of suitcases on the decrease finish of the vary (below $300) and some very high-priced gadgets that deliver up the common.

These outliers on the costly finish embrace suitcases from luxurious manufacturers like RIMOWA and Tumi. The costliest carry-on in our database is the RIMOWA Original Cabin, which value $1430.00 on the time of publication.

On the reverse finish of the spectrum, there’s a huge array of affordable carry-on luggage out there for as little as $50 or much less.

Checked Baggage Statistics

Checked suitcases are designed to be checked into the cargo maintain of a aircraft, and are a lot bigger than carry-ons since they don’t have the identical strict measurement limits. Checked luggage are additionally typically easier in design and building, with out as many pockets and options.

Our evaluation included each hardside luggage and softside baggage fashions which might be marketed for check-in use.

Checked Baggage Quantity

Checked suitcases vary from barely greater than carry-on limits to huge luggage which might be appropriate for household journeys or shifting internationally.

The typical checked baggage quantity is 91.2 L—greater than double the common carry-on quantity. 68% of checked suitcases are between 68.5 L and 113.9 L. The biggest wheeled suitcase in our database is the Travelpro Platinum Elite 29” Spinner, which is 143.5 L when absolutely expanded.

Checked Baggage Weight

The typical weight for checked suitcases is 10.4 lbs. That is solely 36% greater than the common for carry-ons, which is shocking since checked baggage is greater than double the dimensions on common.

The spinner wheels, frames, nook reinforcements, and telescoping handles account for a big portion of suitcase weight. These parts don’t change a lot based mostly on the baggage measurement: a large checked suitcase nonetheless has the identical 4 spinner wheels as a carry-on.

The one important weight addition from carry-on to checked suitcase is the primary shell supplies, that are considerably lighter than the structural elements. This explains why the load distinction isn’t as massive as you could count on.

Checked Baggage Value

Due to the extra measurement and supplies, checked baggage is considerably costlier than carry-on baggage—round $54 extra on common.

We see the identical development right here as with the carry-ons: the median MSRP is considerably decrease than the common, which means a handful of very costly suitcases are skewing the info. Our database has an enormous worth vary for checked baggage, from below $100 to almost $1400.

Baggage Statistics by Area

Baggage use and curiosity are usually not uniform across the globe. Listed below are crucial regional baggage statistics.

Google Search Curiosity in Baggage by Nation

Breaking down Google search quantity for baggage by area is an attention-grabbing strategy to examine the curiosity in baggage between areas. This isn’t an ideal metric, however it reveals how a lot individuals are trying to find baggage on-line.

Utilizing Google Trends, I ranked the international locations with the very best and lowest search curiosity for the time period “baggage” in 2023.

Google charges search curiosity as a proportion of all searches. The area with the very best search curiosity will get a rating of 100, and each different area’s rating is a proportion of that (a rating of fifty means half the search curiosity of the very best rating). I excluded areas with low search quantity for this research; that leaves 52 areas to contemplate.

The desk under reveals the ten areas with the very best search curiosity for the time period “baggage” in 2023, in accordance with Google Trends.

The desk under reveals the 5 international locations with the bottom search curiosity for the time period “baggage” in 2023, in accordance with Google Trends.

Curiously, the highest 4 international locations with the very best search curiosity in baggage are all island international locations. Logically, this is smart since air journey is a extra widespread necessity for residents in smaller island international locations.

This development isn’t common, nonetheless, as Japan and Indonesia are each island nations with very low Google search curiosity for baggage.

These international locations with the very best curiosity are additionally very rich in comparison with the worldwide inhabitants. In distinction, the international locations with the bottom curiosity in baggage are mainland international locations with considerably decrease wealth ranges.

Google Search Curiosity in Baggage by State

There may be additionally a major distinction in baggage search curiosity between states within the US. The graph and desk under present the Google Tendencies search curiosity for all 50 states plus the District of Columbia.

The state with by far the very best search curiosity in baggage is Hawaii. This matches the worldwide development of island international locations having increased curiosity in baggage—as a result of air journey is a extra common necessity. Alaska additionally has excessive curiosity in baggage for related causes.

Different states with excessive curiosity in baggage embrace Nevada, Washington DC, New York, and California. These states all have massive city facilities, the place individuals are extra more likely to journey.

The states with the bottom curiosity in baggage are rather more rural. These embrace West Virginia, Mississippi, Oklahoma, North Dakota, and Idaho. Wanting on the map, you’ll be able to see that search curiosity in baggage is very targeting the coasts and lowest in the course of the nation.

There may be current analysis indicating that urban dwellers travel more than people living in rural areas. It’s attention-grabbing to see that very same development mirrored within the baggage business.

Sources and Methodology

The information used on this report is split into three classes: market information, search information, and product information.

The market information consists of annual gross sales, international market measurement, and market progress forecasts. I collected this information from a number of trusted market analysis, together with Statista, Grand View Research, Similarweb, and Mordor Intelligence. I mixed these particular person information factors and units to get a extra full image of the worldwide baggage market.

Search information was collected utilizing Google Trends. I used this device to gather Google search statistics for the 2023 calendar yr. I analyzed search outcomes for the search time period “baggage” and segmented out searches by nation, state, and month. These search outcomes function a proxy for public curiosity in baggage, and are helpful for measuring tendencies geographically or over time.

To gather product information, I used TravelFreak’s baggage score database, which shops the metrics we use for reviewing and scoring baggage. We retailer 37 distinct information factors for each suitcase in our database, which supplies a wealth of knowledge to attract from. The small print in our product database come from a long time of in-depth analysis and testing, and accommodates particulars on 196 suitcases.

I used this information to extract averages and statistical distributions for weight, quantity, MSRP, and supplies used throughout the completely different baggage classes.

Changelog

We periodically evaluate this report, test for errors or inconsistencies, and replace it with the newest information. Right here is the change historical past for this report.

• February 26, 2024—first printed