Booking.com Statistics [2024]: Company & Growth Data Analysis

Reserving.com Key Statistics

• Reserving.com has over 28 million listings for locations to remain, together with 6.6 million houses, flats, and different distinctive, non-hotel stays.
• Reserving.com has resort and trip rental listings in 228 nations.
• Reserving.com sees over 500% extra web site site visitors than its closest competitor, Airbnb.
• Italy has probably the most Reserving.com listings of any nation: over 270,000.
• In 2020, Reserving.com’s income dropped by 63% from the earlier 12 months. By 2022, income bounced again as much as 126% of pre-pandemic numbers.
• 60% of nights reserved by way of Reserving.com within the US come from the cellular app.
• Greater than 400,000 journey suppliers have been awarded Reserving Holding’s Journey Sustainable Badge.
• Reserving Holdings has diminished its complete direct and oblique carbon emissions by 45% since 2019.

Reserving.com Competitor Statistics

Over the previous twenty years, Reserving.com has grown from a small Dutch web startup to the biggest journey firm on the earth. The extent of this progress is much more spectacular when evaluating Reserving.com to competing web sites.

The statistics on this part illustrate the variations between Reserving.com and its competitors.

Competitor On-line Site visitors Comparability

Reserving.com is the most-visited journey website on the web. The desk beneath highlights this by exhibiting the month-to-month search quantity for the highest 5 resorts and lodging websites (as measured by SimilarWeb).

Reserving.com’s market domination turns into clear while you see that the positioning will get over 500% extra complete visits than the following competitor, Airbnb.com.

Additionally discover that the 4th-ranked competitor, Agoda.com, is one other model owned by Reserving Holdings. The truth that 2 of the highest 5 resort web sites are owned by Reserving Holdings is spectacular.

Competitor Monetary Comparability

Wanting on the monetary efficiency of Reserving Holdings versus its opponents can be hanging.

Whereas inventory worth is just not an ideal metric for firm success, it’s a helpful indicator, particularly for seeing how properly firms get well from downturns just like the COVID-19 pandemic.

The desk beneath exhibits pre-COVID inventory worth highs and the inventory costs as of November 2023 of Reserving Holdings and high competing firms.

*Airbnb didn’t go public till Dec. 2020, so the reported “pre-COVID Excessive” is simply the beginning worth.

From its pre-COVID excessive, Reserving Holding’s inventory worth has elevated 33%, whereas most opponents within the business have seen main declines.

Expedia Group, Reserving Holding’s high competitor, nonetheless exhibits inventory worth ranges over 30% beneath pre-COVID ranges.

The important thing takeaway right here is that whereas Reserving’s opponents (and the tourism business at giant) are nonetheless working to get well from the pandemic, Reserving Holdings has absolutely recovered and even seen accelerated progress.

I’ll dive deeper into this topic within the part on Reserving.com Efficiency Over Time.

Reserving.com Statistics by Nation

Reserving.com is headquartered in Amsterdam however has unfold world wide. There are actually listings for resorts and trip leases in 228 nations, from Switzerland to Sri Lanka.

Listed below are the important thing Reserving.com statistics by nation.

Variety of Reserving.com Listings by Nation

Reserving.com began as a specialist in on-line resort reservations for Europe. Whereas it has unfold across the globe, the majority of its enterprise remains to be centered on Europe.

Reserving.com has over 28 million lively resorts and different trip rental listings in 228 nations world wide. Here’s a breakdown of the highest 25 nations ranked by variety of Reserving.com listings:

Italy has probably the most Reserving.com listings of any nation, with 270,059 resorts, trip leases, and different lodging. That’s over 40% greater than the US in second place.

Europe has probably the most Reserving.com listings of any continent/area. 10 of the highest 20 nations for the variety of listings are in Europe. This isn’t stunning, since Reserving.com is headquartered in Amsterdam. Reserving.com began in Europe and has maintained very robust management within the European journey market.

This doesn’t fairly give the total image although, as Reserving.com is just one model of Reserving Holdings. The corporate has extra affect exterior Europe with web sites like Priceline, which is predicated within the US, and Agoda, which focuses on Asia.

Reserving.com Customers by Nation

Additional insights seem when Reserving.com customers by nation reasonably than simply listings by nation. Listed below are the highest 5 nations for Reserving.com web site site visitors (in keeping with SimilarWeb).

Reserving.com Efficiency Over Time

Since its begin in 1996 as a dot com startup in Amsterdam, Reserving.com’s progress has been constant and spectacular. In 2005 Reserving.com turned half of a bigger on-line journey enterprise when the Priceline Group acquired it in 2005.

In 2018 the Priceline Group modified its title to Reserving Holdings to mirror the significance of the corporate’s largest model.

The Booking Holdings Company Factsheet studies the variety of room nights booked yearly from 2008 to final 12 months.

“Room nights” refers back to the complete variety of nights booked by way of Reserving.com throughout all separate lodging. The yearly room nights booked by way of Reserving.com was rising steadily till 2020 when the pandemic put a halt to journey in lots of areas.

The graph beneath exhibits the variety of nights booked every year:

Measured when it comes to complete room nights, between 2008 and 2019 (simply earlier than the pandemic), Reserving.com’s common progress price was 32% per 12 months. That quantities to 2000% progress over 11 years.

Reserving’s Pre-COVID progress was most fast earlier on between 2008 and 2011, when it averaged round 50% annual enhance in room nights bought. In 2018 and 2019, progress began to stage out.

Reserving’s fast progress outpaced opponents and the journey business at giant.

Reserving.com COVID-19 Pandemic Statistics

The previous a number of years have been turbulent for the journey business. From pandemic-era shutdowns and restrictions to the post-pandemic journey growth and now international battle and wavering economies, there was loads of change for websites like Reserving.com.

Because the main journey firm when it comes to market share, there was important strain for Reserving Holdings to take care of market dominance throughout and after the pandemic shakedown.

Listed below are the important thing statistics on Reserving.com’s losses from the pandemic, and its subsequent restoration.

Reserving.com Pandemic Losses

Like the remainder of the journey business, Reserving.com noticed large drops in reservations and income in 2020.

From 2019 to 2020, the variety of room nights reserved by way of Reserving.com dropped by 68% because of the pandemic.

The impact of the pandemic can be hanging when trying on the income of Reserving.com’s gross journey bookings, which dropped 63% from 2019 to 2020.

Impressively, even with the dramatic drop in gross journey bookings in 2020, Reserving Holdings nonetheless managed to do higher (barely) than break even with a web revenue of $59 million. That was a 99% lower from the earlier 12 months’s web revenue of $4.8 billion.

Nonetheless, that is much better efficiency than most firms and different web sites within the tourism business fared through the pandemic. For instance, primarily based on knowledge from Macro Trends, Reserving Holding’s high competitor, Expedia, operated at a web lack of $2.7 billion in 2020.

Reserving.com Pandemic Restoration

International tourism hasn’t recovered to pre-pandemic ranges primarily based on 2022 knowledge from the UN World Tourism Organization. In 2022, 900 million folks traveled internationally. That’s a serious enchancment from 2020 and 2021, however it’s nonetheless 37% decrease than pre-pandemic ranges.

Most consultants don’t count on international tourism to get well to 2019 ranges till the tip of 2024.

However, Reserving.com and its father or mother firm Reserving Holdings skilled a a lot faster rebound from the pandemic.

By 2022, Reserving.com’s complete variety of room nights bought was 6% above 2019 ranges, and income from gross journey bookings was up 25%.

Explaining Reserving.com’s Accelerated Restoration

There’s nobody apparent rationalization for why Reserving.com has outperformed different on-line journey brokers in recovering from the pandemic. Slightly, it’s a mixture of a number of complicated elements.

One contributing issue is that, whereas Expedia focuses closely on North America, Reserving.com has the biggest journey market share in Europe by far.

That makes a distinction as a result of the resort business is vastly totally different between Europe and North America.

In North America, most resorts are operated by main chains (Wyndham, Marriott, and many others.). These bigger chain firms have far more bargaining energy when negotiating with on-line journey companies, which means decrease margins for these companies.

However, in keeping with HospitalityNet, in Europe, solely 20-25% of resorts are half of a big chain model. Impartial resorts have much less bargaining energy, so Reserving.com can negotiate greater reserving charges. UN World Tourism Group analysis additionally exhibits that Europe has seen the best restoration in journey and tourism.

This solely partially explains Reserving.com’s spectacular restoration although, particularly within the present international monetary scenario.

Reserving Holdings Firm Statistics

Reserving.com is owned by the father or mother firm Reserving Holdings Inc. which was often known as the Priceline Group till February 2018.

Reserving Holdings’ manufacturers embrace:

• Reserving.com
• Priceline
• Agoda
• Rentalcars.com
• KAYAK
• OpenTable

Collectively, they market every thing from resorts to flights to restaurant reservations.

Listed below are the important thing Reserving Holdings statistics as the corporate continues to evolve.

Reserving Cell App and US Market Development

In recent times, Reserving Holdings has put important emphasis and energy into progress within the US market, which has sometimes been the stronghold of its high competitor, Expedia. Reserving Holdings sees the Reserving App as a key to success within the US as Individuals are spending increasingly more time on cellular gadgets.

Utilization knowledge exhibits that 40% of complete bookings and over 60% of room nights in America had been reserved on the cellular app, in keeping with Travel Weekly.

Rental Vehicles, Flights, and Extra

Reserving.com began as an internet site solely for reserving resorts, however the enterprise has now expanded to incorporate rental vehicles, airline tickets, short-term leases, and full trip packages. By including extra companies, Reserving.com has change into a full-service on-line journey company, resulting in better transaction quantity and model progress.

Beneath is the breakdown of journey bookings for room nights, rental automotive days, and flights in 2021 and 2022 in keeping with the Reserving Holdings 2022 Annual Report:

Clearly, journey lodgings and resorts are nonetheless the biggest enterprise section for Reserving. Nevertheless, the corporate has gained a robust foothold in rental vehicles and airline tickets. Consultants count on this development to proceed.

Reserving.com is already the business chief for journey lodgings, and as its enterprise expands additional into rental vehicles, flights, and extra, the net journey big will solely solidify its place as the highest journey website on the earth.

Reserving.com Sustainability Statistics

As buzzwords like “local weather change” and “sustainability” have gotten extra salient within the international dialog, extra firms are starting to implement insurance policies geared towards sustainability.

Reserving Holdings has put extra emphasis on investing in sustainability in its operations and provide chain. The Reserving Holdings 2022 Sustainability Report gives particulars on the progress made by the corporate.

Sustainable Journey

Reserving Holdings commissioned a third-party study in 2021 into vacationers’ attitudes towards sustainability. It seems that for vacationers across the globe, decreasing waste, consumption, and emissions is extra necessary than ever.

Listed below are a few of the examine’s key findings:

• 83% of vacationers consider sustainable journey is important for the long run.
• 84% of individuals wish to scale back waste whereas touring.
• 83% are keen to take particular actions to scale back power consumption (like turning down heating or A/C of their resort room).
• 79% plan to make use of extra eco-friendly modes of transportation like strolling, biking, or public transit reasonably than automotive leases or taxis.
• 76% of vacationers wish to make sure the financial affect of journey is unfold equally throughout socio-economic lessons.
• 53% of persons are pissed off when lodging inhibit sustainable practices (e.g., by not offering recycling companies).

Journey Sustainable Program

In 2021 Reserving Holdings launched its Journey Sustainable Program with the purpose of empowering clients to make sustainable selections and incentivizing personal lodging operators to implement sustainable practices.

This program lets room suppliers earn a Journey Sustainable Badge, which is seen to Reserving.com customers. The metrics for this badge had been developed with sustainability consulting agency ERM, and provides suppliers particular methods to enhance sustainability in 5 key areas: waste, power, and greenhouse gasses, water, supporting native communities, and defending nature.

To this point, greater than 400,000 journey suppliers have been awarded Reserving Holding’s Journey Sustainable Badge. That’s solely a small proportion of the 28 million Reserving.com companions, nevertheless it’s a step in the fitting course.

Reserving.com goals to have greater than 50% of complete visits by way of extra sustainable lodging by 2027.

Reserving.com Vitality Consumption and Emissions

Yearly, airline tickets, resorts, and different journey companies generate large portions of greenhouse gasses. It’s no secret that journey is an energy-hungry, high-emissions business.

Reserving Holdings has taken steps towards decreasing its direct and oblique power consumption and carbon emissions. Since 2019, Reserving Holdings has actively measured three emissions classes:

• Direct emissions from owned or managed belongings
• Oblique emissions from bought power
• Emissions generated from the corporate’s provide chain

The desk beneath studies the emissions from these three classes:

Since 2019, Reserving Holdings has diminished its personal direct and oblique carbon emissions by 80%. That in itself is a worthy accomplishment, however 97% of the corporate’s complete emissions are generated elsewhere within the provide chain.

Whole emissions have been diminished by 45%, and Reserving Holdings goals to chop complete 2022 emissions by 50% earlier than 2030.

Sources and Methodology

This report is a complete and in-depth evaluation of Reserving.com’s international attain, market share, monetary knowledge, progress over time, and sustainability insurance policies. I gathered knowledge each from Reserving Holdings self-reporting and a variety of third-party sources.

Monetary and financial knowledge got here from the Reserving Holdings Factsheet, the Reserving Holdings 2022 Annual Report, and Macro Traits Annual/Quarterly Financial Metrics.

Web site site visitors and efficiency knowledge got here from SimilarWeb domain analysis.

Journey and lodging business statistics got here from the UN World Tourism Group’s Impact Assessment of the COVID-19 Outbreak on International Tourism, Skift Research, and HospitalityNet.

Sustainability knowledge got here from the Reserving Holdings 2022 Sustainability Report and Sustainable Travel Survey.

All sources not talked about listed below are cited immediately within the textual content.

There’s a super quantity of data and knowledge obtainable throughout these sources, however it’s disjointed and infrequently tough to interpret. I compiled uncooked knowledge and particular person findings from these sources right into a single cohesive useful resource.

I used this wide selection of data to generate the tables, graphs, and statistics on this report.