You may assume an out of doors deck could be the promoting level for a one-bedroom condominium in Chicago’s vibrant Lakeview neighborhood. However when mentioned outdoor patio is greater than the inside dwelling area, it might develop into a problem as an alternative. Fortunately Molly Marino, the professional residence stager and designing actual property dealer of Home by Molly Marino, was employed to assist.
“A fellow agent requested me to assist him stage this area, as he was apprehensive that the dimensions was going to be problematic for the listing value,” Marino says.
Regardless of the super-cool issue of the placement — the constructing is an outdated movie show that was transformed into loft condos — the property was priced moderately excessive for the inside sq. footage, at $319,000. Then, there was the difficulty of the bed room not having a totally closed-off wall. “These don’t usually command excessive costs right here, since you need privateness,” Marino defined.
The property was already vacant, so Marino started working. Her most important job: Flip the configuration of the lounge to make higher use of the area. “I actually needed to present that the dwelling area may very well be gracious,” she mentioned, noting that the orientation of the area “didn’t make any sense.”
She organized a full-size couch and two facet chairs, after which she moved the TV to the wall above the hearth. As an alternative of watching TV with the town view behind the home-owner, the view of the town would now be to their proper. Marino says the brand new association “pulls your eye to all that exterior mild and exterior area you might have.” It’s what makes the in any other case impartial fashionable boho aesthetic extra fascinating, she explains.
To create extra steadiness in the lounge, Marino added a plant to at least one facet of the hearth. On the opposite facet, she added some decor to the floating cabinets. Though the grey wall coloration was dated, she created a contemporary boho look by including a rug and decor in shades of grey, cream, and beige. All through the condominium, she hung black and white paintings to enrich the “industrial vibe” of the uncovered ductwork. The ornamental plates on the wall in the lounge cowl up the unique TV wall mount.
Within the kitchen, Marino added a small spherical desk to create a eating area. Despite the fact that there was room to take a seat on the bar stools on the peninsula countertop, she wished to exhibit that there was area for extra seating.
As in the lounge, Marino flipped the configuration within the lengthy, slim bed room. The mattress’s headboard had initially been up in opposition to the far wall, however it made the mattress hog many of the area, she says. As an alternative, she flipped the headboard to the curved wall and added two nightstands and a Z-shaped console.
“I believe individuals see this configuration much less,” she says of the bed room’s new format. “They wouldn’t assume to do it this fashion.”
“You’ve received to indicate individuals, even when it’s not the way in which the area was supposed, the way it can work,” she explains.
Usually, Marino would have staged the out of doors deck to indicate what may very well be executed with the huge area. The straightforward motive she skipped it? “It’s winter in Chicago,” she mentioned. Quite than threat harm to furnishings and decor, she merely turned the 2 present chairs towards the view of the town.
Had it been hotter climate, Marino would have actually really useful staging the deck as effectively. Though the staging would have come at a premium, she says, “It in all probability would have netted them extra in the long run.” Though she’s not an enormous fan of digital staging, she did suggest it to the agent to indicate off simply how expansive the deck was.
In the long run, any issues concerning the condominium sale turned out to be unfounded. With Marino’s staging, the condominium was listed at $319,900 and offered at $324,900 after simply seven days in the marketplace. On condition that her staging price $2,500, it was effectively well worth the funding.
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